Builders Cohort
Not an accelerator. Not an incubator.
A venture creation ecosystem.
Builders bring ideas. Specialists help build them. Together, we create companies that prove themselves in the market.
Project-Based Participation
Membership belongs to the person. Services belong to each project. One builder can run multiple projects, each moving independently through the phases.
Each project is evaluated separately
Specialists assigned per-project, not per-member
Failed projects don't affect your other ventures
All projects must target at least a national market
Example: One Builder, Multiple Projects
The Product Lifecycle
Four phases from idea to scale. Each phase has dedicated specialists to help you succeed.
Ideation
Refine your idea through structured sessions. Validate the problem, discover customers, and plan the product.
Outcome: Clear product concept + roadmap
- Problem validation
- Customer discovery
- Concept development
- Product planning
Build
Develop the product with engineering support. MVP development, UX/UI design, infrastructure, and testing.
Outcome: Working product ready to release
- MVP development
- UX/UI design
- Infrastructure setup
- Testing & QA
Launch
Release to market with marketing support. Website live, campaigns running, acquiring customers.
Outcome: Product publicly available
- Website live
- Marketing campaigns
- Customer acquisition
- Revenue generation
Scale
Stabilize and grow with DevOps support. Optimize performance, iterate versions, scale infrastructure.
Outcome: Stable, scalable operations
- DevOps & monitoring
- Performance optimization
- Version iterations
- Infrastructure scaling
6-Month Validation Window
After launch, each project enters a six-month validation period. Products must prove themselves in the market.
Platform Support During Validation
Performance Benchmarks
- Active users
- Revenue generation
- Customer engagement
- Product traction
- Founder commitment
Continue Development
Meets performance threshold
Product remains in the program. Team begins Version 2 development. The cycle continues with six-month iteration periods.
Program Exit
Below performance threshold
Marketing and hosting support ends. Resources redirected to other products. Product removed from active portfolio.
Founder Exit Option
Voluntary departure
Founder may leave voluntarily. Transfer hosting to their own systems. IP ownership remains with founder. Exit fee may apply.
Fixed Base + Milestone Bonuses
Everyone knows their base share upfront. Bonuses unlock when milestones are achieved. Specialists can choose the stipend option for guaranteed pay.
Builder
Idea OwnerThe person who brings the idea and leads the project through all phases.
Ideation Mentor
Phase 1Experienced operators who help refine ideas, validate markets, and coach on tools like Claude Code.
Engineer
Phase 2Software engineers who build the MVP, handle QA, architecture review, and deployment.
Marketing
Phase 3Growth specialists who develop marketing strategy, run campaigns, and drive user acquisition.
DevOps
Phase 4Infrastructure engineers who handle hosting, scaling, monitoring, and system optimization.
Platform Share: 25% (Fixed)
Innovation Labs receives a fixed share for infrastructure, mentors, development support, marketing, hosting, and program management.
Reserved Pool: 10%
Available for future specialist hires, advisory shares, strategic partnerships, and unforeseen needs.
Ready to Build?
Apply as a builder with your idea, or join as a specialist to help projects succeed.