Innovation House — Detroit’s Members Club & Venture Studio Hub
A flagship, revenue-diverse home for founders, creators, and civic leaders in Eastern Market—combining workspace & studios, a licensed social bar, and a venture studio that launches and scales Detroit startups.
Program & revenue mix
Memberships (recurring)
- Community $99 • Studio $249 • Office $799+.
- Add-ons: locker, podcast/video hours, guest passes.
- Target ARPU: $235–$285.
Events & F&B
- Flagship series, private rentals, brand launches.
- F&B margins through café/bar and event packages.
- Sponsorship inventory across nights and rooms.
Studios & Venture
- Hourly studio bookings & retainer content packages.
- Venture studio fees + equity participation.
- SponsorLink placements & partner activations.
Target year-1 mix
- Memberships 45% • Events/F&B 35% • Studios 15% • Venture/Partners 5%.
Traction & proof points
Detailed pipeline and term sheets available on request.
Unit economics (steady-state)
Occupancy
Breakeven at ~48–52%; target 75–80% within 12 months.
Margins
House GM 68–72%; F&B GM 60–65%; blended net margin 18–24%.
Payback
Capex payback < 24 months with event cadence + studio upsell.
Space plan & experience
Layout highlights
- Entry lounge + café/bar; flexible gallery/event hall.
- Open workspace, huddle rooms, call booths, offices.
- Podcast/video studios with control & green rooms.
Member experience
- Curated programming + concierge intros (Advisor Union).
- Venture studio office hours; brand residencies.
- Evening activation: talks, live recordings, showcases.
Go-to-market
Pre-launch
- Founding Member drive (limited seats, lifetime perks).
- Partner Lab: local brands & institutions anchor nights.
- Media & culture residencies to seed programming.
Post-launch
- Weekly flagship series; quarterly showcases.
- Sponsorship packages (rooms, series, studios).
- Pipeline from Innovation Labs & community partners.
Roadmap & milestones
Pre-open (0–3 mo)
- Permits, drawings, GC bids; Founding Member close.
- F&B operator contract; sponsor slate for opening quarter.
Open (4–6 mo)
- Soft open → grand opening; flagship series live.
- 50% occupancy; studios at 35% utilization.
Scale (6–12 mo)
- 75% occupancy; events 3–4 nights/week; renewals.
- Venture studio cohort 1; second-site evaluation.
The raise
Round
- Raising $1.2–1.8M for buildout, FF&E, pre-opening ops.
- Structure: equity with optional rev-share kicker on F&B/events or preferred equity.
- Use: capex 60%, ops 25%, contingency 15%.
What this unlocks
- Opening in Eastern Market, Detroit with 12-month runway.
- House EBITDA run-rate by month 18.
- Playbook for multi-location rollout (District Detroit / Midtown).
Why us
Experienced Detroit operator with citywide network, proven programming engines (Let’s Talk Roundtable, SponsorLink), and a venture studio funnel that keeps the house vibrant and monetized year-round.
Walk-through & diligence
Book a site walk-through, review floor plans, and see the pre-lease pipeline and event calendar.