Innovation House — Investor One-Pager | Innovation Labs
Investor Overview

Innovation House — Detroit’s Members Club & Venture Studio Hub

A flagship, revenue-diverse home for founders, creators, and civic leaders in Eastern Market—combining workspace & studios, a licensed social bar, and a venture studio that launches and scales Detroit startups.

Pre-leased interest: 65% Target GM: 68–72% Payback: < 24 months EBITDA run-rate: Month 18

Program & revenue mix

Memberships (recurring)

  • Community $99 • Studio $249 • Office $799+.
  • Add-ons: locker, podcast/video hours, guest passes.
  • Target ARPU: $235–$285.

Events & F&B

  • Flagship series, private rentals, brand launches.
  • F&B margins through café/bar and event packages.
  • Sponsorship inventory across nights and rooms.

Studios & Venture

  • Hourly studio bookings & retainer content packages.
  • Venture studio fees + equity participation.
  • SponsorLink placements & partner activations.

Target year-1 mix

  • Memberships 45% • Events/F&B 35% • Studios 15% • Venture/Partners 5%.

Traction & proof points

200+
Waitlist & LOIs across tiers
$75k
Pre-commitments / sponsor interest
12
Pilot events booked post-opening

Detailed pipeline and term sheets available on request.

Unit economics (steady-state)

Occupancy

Breakeven at ~48–52%; target 75–80% within 12 months.

Margins

House GM 68–72%; F&B GM 60–65%; blended net margin 18–24%.

Payback

Capex payback < 24 months with event cadence + studio upsell.

Space plan & experience

Layout highlights

  • Entry lounge + café/bar; flexible gallery/event hall.
  • Open workspace, huddle rooms, call booths, offices.
  • Podcast/video studios with control & green rooms.

Member experience

  • Curated programming + concierge intros (Advisor Union).
  • Venture studio office hours; brand residencies.
  • Evening activation: talks, live recordings, showcases.

Go-to-market

Pre-launch

  • Founding Member drive (limited seats, lifetime perks).
  • Partner Lab: local brands & institutions anchor nights.
  • Media & culture residencies to seed programming.

Post-launch

  • Weekly flagship series; quarterly showcases.
  • Sponsorship packages (rooms, series, studios).
  • Pipeline from Innovation Labs & community partners.

Roadmap & milestones

Pre-open (0–3 mo)

  • Permits, drawings, GC bids; Founding Member close.
  • F&B operator contract; sponsor slate for opening quarter.

Open (4–6 mo)

  • Soft open → grand opening; flagship series live.
  • 50% occupancy; studios at 35% utilization.

Scale (6–12 mo)

  • 75% occupancy; events 3–4 nights/week; renewals.
  • Venture studio cohort 1; second-site evaluation.

The raise

Round

  • Raising $1.2–1.8M for buildout, FF&E, pre-opening ops.
  • Structure: equity with optional rev-share kicker on F&B/events or preferred equity.
  • Use: capex 60%, ops 25%, contingency 15%.

What this unlocks

  • Opening in Eastern Market, Detroit with 12-month runway.
  • House EBITDA run-rate by month 18.
  • Playbook for multi-location rollout (District Detroit / Midtown).

Why us

Experienced Detroit operator with citywide network, proven programming engines (Let’s Talk Roundtable, SponsorLink), and a venture studio funnel that keeps the house vibrant and monetized year-round.

Walk-through & diligence

Book a site walk-through, review floor plans, and see the pre-lease pipeline and event calendar.

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